The Show Home
Taking into account the overall brief, given by Network Homes for the one-bedroom apartment New ID wanted to create an interior that would appeal to a young professional and embody the lifestyle of a modern Brixton resident.
Talking about the colour palette for the apartment, Amrit said: “We wanted to keep it neutral with an injection of colour.” The apartment has a contemporary, industrial feel, with grey as the primary colour throughout, seen on the walls and through the sofa, and added hints of burnt orange and pinks to soften the space and offer warmth.
The interiors have a masculine feel, that can be softened easily through accessories and textiles.
The master bedroom features a chic dressing area with a sensory controlled backlit mirror, plush carpets and a uniquely shaped focal headboard, which can be considered a work of art against the room’s palette of plush pinks, gentle greys, and statement wall in trendy teal. The master bedroom also has its own beautifully specified ensuite bathroom.
The second bedroom is as generously proportioned as the master bedroom, with its own softer identity, featuring dusky pinks, silvery greys, and touches of warm gold. A custom made headboard spreads the width of the back wall, perfectly balancing the bed and adding textural depth.
Throughout the entirety of the home, artwork is a cherished and prominent feature, with artwork, including portraits of David Bowie, adorning the hallways. Across all of rooms, 99% of the design is bespoke – a toast to the uniquely, diverse neighbourhood of Brixton.
The open plan living area and kitchen are ideal for entertaining, and a cleverly placed dining area helps to separate the two spaces. The artwork throughout is a considered combination of different styles: with the bespoke photographic lightbox in the background, the spacious balcony leads off the living area, and can also be accessed the bedroom.
The colour scheme is carried through into the bedroom for cohesion throughout and to connect the spaces. In the space, New ID installed a desk area, and low level bed featuring a wide headboard to really emphasise the generous height and width of the room.
The one bedroom apartment was targeted towards a young professional looking for a central london pad, so we wanted it to be simultaneously trendy yet homely.
We wanted to keep it neutral with an injection of colour and showcase the space in a way that the potential buyer could envisage themselves living in the space.
Highlighting a specific lifestyle with the apartment, and in a nod to the cool creatives such as Bowie who lived in the area, we designed a bar area as focal point in the flat, with brass finishes and a retro feel. It’s something that is a bit different in a showroom, and is also highly attractive to the target market
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