About NEW ID

Award Winning

Interior Designers in London

Combined with our integrated team of specialist craftsmen, we will provide you with a bespoke collection of products and services tailored to specifically meet every element of your project.

By creating interiors of individual character and quality, and keeping our finger on the purse strings our interior designers provide our clients with excellent value for money without compromise on quality or service.


Furniture Collections

New ID Living are proud to present a range of professionally designed furniture collections for landlords, developers and investors.

Created by our in-house interior designers, the collections have been selected to suit all tastes and budgets and are each available as furniture only or fully dressed solutions.

“At New ID we believe that great interior design should be accessible to all. We pride ourselves on our ability to listen to our clients, skillfully advising them to create their perfect interior with expertise and attention to every detail. A service polished and honed to meet the needs of the most discerning client.”

Attention to every detail

“Jonathan, I’m speechless!! This is the business”

Mohammed Nouri, Managing Director, Meritas Holdings

New ID Living are working on three sites for us in the Hertfordshire area. The last show home was completed last week In Abbots Langley.  Our Directors loved the house, as did everybody attending the launch.  The house together with 7 apartments are now reserved.  All in all a great success so far. We are delighted with New ID, their design work is great and everything is installed with minimum fuss and on time

Barry Gold, Sales director , Thrive Homes

Harefield Place Beauchamp Estates

“With its illustrious history and famous historic visitors such as Queen Elizabeth I and Lord Randolph Churchill, Harefield Place provides beautiful lateral apartments and leisure facilities in a Georgian manor house setting, surrounded by landscaped gardens and parkland. We commissioned New ID Living to dress the 2 bedroom show apartment in the contemporary building which they have done with great flair, both on time and to budget.”

Paul Finch, Sales Director, Beauchamp Estates

Highfield, Wingrave Ridgepoint Homes

“Thank you to the team at New ID, this is our second installation with the company and once again we were very pleased with the final result. The whole process from initial design through to fit out was very professional.”

Lucy Wilson, Sales Manager, Ridgepoint Homes

Coppice End Millwood Designer Homes

“The beautiful new show home at Coppice End truly captures the area’s picturesque woodland setting. The property is elegant and provides residents with the ideal home to enjoy the peace of the countryside while still benefitting from all that a modern home can offer. With such a strong demand for high-quality homes in Crowborough, we would encourage those interested to get in contact as soon as possible.”

Philip Brown, Sales and Marketing Director, Millwood Designer Homes

Bennet House Amsprop Central

“I was very impressed with these ease and professional service I received from all members of the New ID Living team. The project from start to finish ran like clockwork, was on budget and we were delighted with the finished outcome. The apartment looks fantastic.”

James Hughes, Director, Amsprop Central

Mayfair, London Beauchamp Estates

“This was a very important project, it was absolutely essential that we got the interior design right so that the property would be well received when it hit the market. New ID did a great job, they interpreted the brief exactly and gave us a great finish.”

Paul Finch, , Beauchamp Estates

Totteridge Place Crest Nicholson

“The new penthouse at Totteridge Place provides prospective buyers with the opportunity to step inside and view first-hand the luxury interiors on offer at this popular development. The show home has been designed to appeal to buyers looking for a high specification home, complete with a bespoke furniture package that makes the process of moving home even easier.”

David Hnyda, Sales and Marketing Director , Crest Nicholson

The Green Places for People

“The new show home blew everyone’s socks off!”

Allison Sutherland, Sales & Marketing Director Scotland , Places for People

Eclipse Delph property group

“Once again New ID have embraced the brief we gave them for Eclipse, providing two impressive show apartments and also transforming the communal areas of the building from the entrance lobby right through to the communal hallways, we are confident that the improvements will greatly enhance the apartments’ appeal to prospective purchasers.”

Richard Forman, Head of Sales and Marketing, Delph Property Group

Lymington Mews Shanly Homes

“It has been a great experience working with New ID from their initial pitch for the show homes at our  development in Dagenham through to seeing the finished homes. They have been easy to liaise with and made sure the houses were finished and looking great in time for our launch. The finished homes were instrumental in ensuring we had a very successful launch and we have had nothing but positive feedback on the show homes.”

Greg Kaye, Sales Manager, Shanly Homes

Edinburgh Projects Places for People

“I have worked with the New ID Living for over 3 years on our Edinburgh Projects. Our designer Kiran has always exceeded our expectations with her passion for interiors and amazing attention to detail. The New ID team understand our brand and have helped us connect with our customers through unique styling, from Contemporary Coastal to Modern Country, the brief has been met on price and timescale.”

Allison Sutherland, Sales & Marketing Director Scotland , Places for People

Get in touch

Contact us to discuss your next project