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Creating
identity

Welcome to New ID Living, an acclaimed interior design studio specialising in creating sophisticated interiors for residential developers, investors, and landlords.

Close-up of a bedroom featuring a rattan-fronted bedside unit, brass lamp, sculptural candlesticks, and patterned bedding with textured cushions.

Exceptional
interior design

With over two decades of experience, New ID Living has emerged as a distinguished interior design studio, specialising in the creation of exceptional show homes, residential amenities, and premium rental properties. We understand the evolving demands of the market and are dedicated to delivering designs that blend functionality, style, and innovation.

View our portfolio

Partnering
with us

When partnering with New ID Living, you gain access to a dedicated team, committed to realising your interior design and commercial aspirations. We offer innovative design concepts and insight into contemporary design trends, and provide access to a cadre of accomplished artists, furniture designers, and skilled craftspeople.

Explore Our Services
Living room with a deep blue velvet sofa, mixed textured cushions, large abstract wall art, and a round black coffee table with decor books.
New ID Living has delivered a number of highly successful 'dress to sell' homes for Berkeley Homes East London, supporting sales while maintaining each development’s distinct identity. Their process is efficient, their interiors impressive, and the team a pleasure to work with."
Aimee Newland Assistant Marketing Manager, Berkeley Homes East London
Their commitment to delivering beautiful designs resonates through every project they undertake, making them an excellent choice for anyone seeking first-class interior design services.”
Alex Carr
Alex CarrDirector, Residential Development, JLL
For overseas buyers requiring a trusted interior design partner, New ID Living has been our go-to for many years. Nothing is ever too much trouble. We highly recommend Jonny and his team."
Diya Nouman Founder & CEO at NO5 Real Estate
I’ve worked with New ID Living on numerous projects and can’t recommend them highly enough. Their team consistently delivers exceptional furniture and design solutions with professionalism and efficiency, ensuring a seamless experience every time.”
Paul Finch
Paul FinchManaging Director, Liberty Rock Property
I've worked with New ID Living for over 10 years and Jonny and the team have never let me down. They're quick, efficient and cost effective where you need them to be. The quality and service is fantastic, nothing is ever too much. Couldn't recommend enough.”
Rebecca Thomson
Rebecca ThomsonGroup Sales Director, SevenCapital
New ID Living delivered beautifully executed show apartments for us at Chiswick Green, helping drive sales while remaining on budget and to programme. A highly professional team we would happily work with again."
Grant LiptonDirector, Great Malborough Estates
We’ve worked with New ID Living on several projects, most recently furnishing one of our high-end apartments. They understood the brief perfectly, delivering a cohesive, stylish interior with beautifully considered, high-quality furnishings. We wouldn’t hesitate to recommend them."
KellyProperty Management Administrator
Modern interior featuring a sculptural white spiral staircase with wooden treads and soft ambient lighting.

Get in touch

To discuss any of our services or furniture collections, do not hesitate to get in touch with us. We look forward to hearing from you.

[email protected]

+44 (0)20 8200 5556