The Whitehouse, Belvedere Road, SE1
The Whitehouse is the ultimate place for London living. It is a truly iconic building located in the very heart of central London on the South Bank.
There are three hundred and eighty apartments from Studios to three bedrooms, 24 hour porterage, residents only swimming pool, spa, gym, off street parking and views that are truly breath-taking.
New i.d were commissioned to work on a two bedroom, private project that overlooked such landmarks like the Millennium Wheel, Big Ben, The Thames and The Royal Festival Hall. Our brief was to create a design that would be as equally stunning as the views which can be seen from all angles of the apartment.
Lara Franklin says “The challenge was to create a light, bright and spacious feel that made you take in the properties interiors before noticing the outside surroundings. The client had specific colors in mind and we worked very closely to create a look that was not only suitable to live in but to show it off a show home even down to the accessories and the dressing of the apartment.”
Jean Harvey said “The brief I gave Lara was to create a design with the wow factor to match my amazing location. Not only was Lara a total pleasure to work with but she has given me exactly what I had requested. Everyone who has seen the apartment has been totally amazed at the transformation and so impressed with what Lara has created. Also, as importantly this excellent design has certainly added to the value of my investment. Lara has a brilliant eye for design and I would recommend her and New I.D to create your dream apartment.”