Meet the Managing Director

Managing Director

Jonathan Caplan

I co-founded New ID Living with my brother, Daniel and over the years I have developed and expanded the business including the purchase of a flooring company.

I started out in creative roles including costume jewellery and party planning and then being appointed sales manager of a retail furniture business based in North West London, as the company expanded I was relocated to Hong Kong to set up a new operation and set off to fully utilise my extensive network of local connections
Eventually in 1996, we set up our own company, Cavendish Interiors, which we later sold, prompting us to launch New ID in 2000.

I spend a significant amount of time travelling the Far East representing New ID, where we have built up an enviable reputation amongst the investment community and agents alike, for offering good value furnishing solutions for purchasers investing into the UK market.

My main role within the business is managing the design team and work load making sure that we stick to the deadlines set by the client.

I aspire to continue to have a passion for and to enjoy my work and constantly strive to develop the New ID brand by delivering exceptional customer service coupled with original and inspiring design.

Contact Details


T: 020 8200 5556

Jonathan Caplan's

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