Meet the CEO


Daniel Caplan

I co-founded New i.d Interiors with my brother, Jonathan in 2000 and over the years we have developed and expanded the business together including the purchase of a flooring and blind company.

My professional career started back in the mid 1980’s where I worked as a commercial property surveyor based in Central London. In the early 1990’s I was appointed Sales Director of the well-known contract furnishing company John Strand, I left them in 1996 to set up my own Interior Design company Cavendish Interiors, which along with my brother Jonathan we sold in 2000. Later the same year, we set up New i.d Interiors, as sole proprietors.

My drive and motivation that led me into the interior design business was the desire to provide my clients and customers a better quality product and finish whilst keeping the pricing competitive and to focus upon design and quality rather than the ‘pile them high’ and drive for volume culture of contract furnishing.

I realised that good quality interior design added value to their customers properties helping to highlight features, improve sales and increase rental returns. I am influenced by numerous entrepreneurs, who have started from scratch and achieved their dreams through determination, endeavour and focus, all traits that I actively encourage throughout the team at New i.d.

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