New i.d Interiors launches premium division ‘New i.d London’

“It’s what’s inside that counts”

NOVEMBER 2018 – Interior design group New i.d Interiors announces the expansion of its brand with the launch of New i.d London, a new brand within the existing group portfolio. This exciting new sub division of New i.d Interiors was borne out of the company’s expansion into the national market, as it identified a need to differentiate its well-established London market from the wider national brand.

Over a period of sustained growth, New i.d Interiors has seen its operational area expand beyond the remit of London and the Home Counties, taking on major projects nationwide developing interiors for many of the UK’s largest house builders.

New i.d London is built on the same core brand values that New i.d Interiors prides itself in – with a continued focus on strong customer service combined with creative, on-trend design – extending this offering to establish a premium level division that intends to clearly identify itself to existing London-based clients

At the heart of this exciting new venture is the relaunch of New i.d’s hugely successful Designer Collection, featuring furniture and accessories from Kelly Hoppen London.  Now three years old, the Designer Collection has established itself at the heart of the company’s London operations, offering a collection of luxurious, high-quality, beautiful furnishing that is ideal for both developers looking for a show home with strong brand associations, and high-end investors. This stunning collection of furniture and accessories, all designed by renowned interior designer Kelly Hoppen, lends itself not only to the show home market but also to our Private Client Interior Design.

The launch of New i.d London coincides with this year’s What House Awards, which once again New i.d Interiors are proud to be sponsoring. For many people within the Housing Industry, this will be their first exposure to our new look logo and the new extension of our brand, New i.d London.

For more information about New i.d and its ever expanding area of operations please contact:

New i.d Interiors

020 8200 5556

For press enquiries, please contact:

Lauren O’Neill


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