New ID interiors launches premium division “New ID London”

“It’s what’s inside that counts”

NOVEMBER 2018 – Interior design group New ID Living announces the expansion of its brand with the launch of New ID London, a new brand within the existing group portfolio. This exciting new sub division of New ID Living was borne out of the company’s expansion into the national market, as it identified a need to differentiate its well-established London market from the wider national brand.

Over a period of sustained growth, New ID Living has seen its operational area expand beyond the remit of London and the Home Counties, taking on major projects nationwide developing interiors for many of the UK’s largest house builders.

New ID London is built on the same core brand values that New ID Living prides itself in – with a continued focus on strong customer service combined with creative, on-trend design – extending this offering to establish a premium level division that intends to clearly identify itself to existing London-based clients

At the heart of this exciting new venture is the relaunch of New ID’s hugely successful Designer Collection, featuring furniture and accessories from Kelly Hoppen London. Now three years old, the Designer Collection has established itself at the heart of the company’s London operations, offering a collection of luxurious, high-quality, beautiful furnishing that is ideal for both developers looking for a show home with strong brand associations, and high-end investors. This stunning collection of furniture and accessories, all designed by renowned interior designer Kelly Hoppen, lends itself not only to the show home market but also to our Private Client Interior Design.

The launch of New ID London coincides with this year’s What House Awards, which once again New ID Living are proud to be sponsoring. For many people within the Housing Industry, this will be their first exposure to our new look logo and the new extension of our brand, New ID London.

For more information about New ID and its ever expanding area of operations please contact:

New ID Living

020 8200 5556

For press enquiries, please contact:

Lauren O’Neill


Jonathan Caplan

About the author

Jonathan Caplan

I co-founded New ID Living with my brother, Daniel and over the years we have developed and expanded the business together including the purchase of a flooring company...
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