Daniel Caplan – Managing Director
Daniel co-founded New i.d Interiors with his brother, Jonathan in 2000 and over the years they have developed and expanded the business together including the purchase of a flooring and blind company.
His professional career started back in the mid 1980’s where he worked as a commercial property surveyor based in Central London. In the early 1990’s he was appointed Sales Director of the well-known contract furnishing company John Strand, he left them in 1996 to set up his own Interior Design company Cavendish Interiors, which along with Jonathan they sold in 2000. Later the same year, Daniel and Jonathan set up New I.d Interiors, as sole proprietors.
Daniel is a family man, he is married with two daughters and places great importance upon family, which is further endorsed through the longevity of his business partnership with his brother.
Daniel’s drive and motivation that led him into the interior design business was the desire to provide his clients and customers a better quality product and finish whilst keeping the pricing competitive and to focus upon design and quality rather than the ‘pile them high’ and drive for volume culture of contract furnishing. He realised that good quality interior design added value to their customers properties helping to highlight features, improve sales and increase rental returns.
Danny is influenced by numerous entrepreneurs, who have started from scratch and achieved their dreams through determination, endeavour and focus, all traits that he activity encourages throughout the team at New i.d. He is also a member of the Society of British Interior Designers and has a passion for architecture, design and innovation.
Looking ahead Danny is determined to continue to develop the New i.d Interiors Group, through natural expansion but is also determined to remained focused on the businesses most important asset, our clients and will continue to work tirelessly to exceed customer expectations by delivering great customer service alongside of original and innovative interiors!