BRX Brixton overview
After winning a bid to design the show home interiors for the incredible new BRX development in Brixton, by Network Homes, New i.d London have recently completed its spectacular self-contained one and two-bedroom show apartments, as well as the extraordinary Marketing Suite for this stylish new development in the beating heart of SW9.
Designed by the multi-award winning PRP Architects, this collection of 96 stylish homes dance on the doorstep of London’s most exciting district, which New i.d ensured to capture when considering BRX’s design.
Tasked with reflecting the soul and vibrancy of the surrounding areas and its inhabitants, New i.d created bespoke, contemporary interiors that nod to the heritage of the area throughout, featuring retro touches, high spec finishes, and a subtle homage to Brixton’s most famous resident; the legendary David Bowie.
Lead designer on the project Amrit Lattimore said: “We wanted to showcase a lifestyle through the apartments and the Marketing Suite. The brief was to hone in on the fact we were in Brixton, and incorporate all of the elements of the location that it is known and loved for in a subtle and playful way.”
One way this was achieved was through the use of custom-made lightboxes featuring local landmarks to mimic the view the buyer can expect to see when in residence. Amrit said: “We commissioned a photographer to shoot a variety of famous places in Brixton that we could use to give you a feel for the outdoor space; we wanted to keep it as true to the actual view as possible.”
Speaking on the design of the apartments Amrit continued: “We wanted each of the spaces to have their own identity – the one-bedroom apartment has more of a masculine feel and could appeal to a single young professional, whereas the two-bedroom apartment is softer and slightly more feminine as it was created with couples or families in mind.”
BRX offers a choice of 1, 2 & 3 bed residencies, each with a private balcony and terrace, and the overall design of the show interiors are modern, high-end, and cosmopolitan, targeted at young professionals, couples, and young families.
Amrit said: “99% of what New i.d created for BRX was completely bespoke, and we are all thrilled with the end result.”
Network Homes are an award-winning housing association with over 40 years’ experience of providing affordable homes. One bed apartments start at £455,000. For more information or to set up a viewing, visit www.brx.london.
For more info on New i.d London, visit www.new-id.co.uk