Posted by admin - September 29, 2017 - Showhomes

Located on the world famous Strand, 190 Strand is a new iconic landmark at the historical crossroads of a great city. 

190 Strand is a luxurious new development of bespoke suites, apartments and penthouses in an area of central London internationally acknowledged as the Capital’s theatre, shopping and cultural heartland with international embassies, law courts and the River Thames close by. The development will offer a world class address, closely linked to the richest aspects of London living.

The Strand boasts easy access throughout over the capital, either by Underground, buses, black cabs and increasingly by bike. The Bank of England is just 10 minutes away by tube or car, while Bond Street is under 15 minutes away by tube. Nearby Charing Cross station offers rail services across southeast England. Strand is a major thoroughfare which runs from Fleet Street in the east to Trafalgar square in the west, forming part of the A4 ensuring easy travel throughout London by road.

New i.d Interiors were commissioned by a private client to interior design and furnish a two bedroom for his daughter and for his family to use as a pied a terre when they visited London. The client wanted a luxurious, neutral interior in keeping with the existing show homes and high quality development.

Juan Alduncin said “It was a pleasure to work with Jonathan and his team at New I.D.  We love how the apartment looks. The design was exactly what we were looking for.  Jonathan was quick to respond to our requests and made every effort to comply with our wishes.  The whole process was very efficient.  We would highly recommend New i.d to anyone looking for a great interior design firm.  Wonderful work.”